Copywriting – Home Page
The homepage
- is the most important page
- is the most indexed page by search engines
- is the gateway page
- needs selling content to encourage visitors to click through to other pages
- lets visitors know that they’re at the right place and that we offer what they want
Do
- Include all benefits and general keywords (incl.titles)
- Get to the point
- Focus on the topic – Only give visitors a taste
- Give your audience a preview
Don’t:
- Overwhelm and confuse the visitor with too much information
- Make it hard for visitors to see what we offer
- Write general information
