Copywriting - Home Page

The homepage

• is the most important page
• is the most indexed page by search engines
• is the gateway page
• needs selling content to encourage visitors to click through to other pages
• lets visitors know that they’re at the right place and that we offer what they want

• Include all benefits and general keywords (incl.titles)
• Get to the point
• Focus on the topic - Only give visitors a taste 
• Give your audience a preview

• Overwhelm and confuse the visitor with too much information
• Make it hard for visitors to see what we offer
• Write general information